Emerson Builders' petition for permission to erect a large electronic sign on Rt. 10, at the entrance to Chester Village Green (CVG), was presented to CVG home owners at a meeting on Oct.21.The petition will be submitted to the county Board of Supervisors in late winter - early spring. Before that, a community meeting will be held.
The sign will be erected at the edge of the animal hospital property on the West-bound side of the Rt. 10 railroad bridge just before the Chester Village Drive entrance. (At the left is a photo of the design --click on the design to make it larger.) Note the dimensions of the sign.
At our meeting, Carrie Coyner spoke for Emerson Builders:
-- The sign will have multi-colored lights, but no movement and no sound.
-- The brightness of the sign will automatically dim as daylight fades at sunset.
-- In addition to advertising CVG businesses, the sign will be used to announce community, library, and Arts Center events, as will as County emergency announcements (e.g., Amber Alerts).
-- As yet undetermined: how frequently the ads will change (# of seconds).
Reason for the request: There is space for 75 - 100 businesses in CVG. Many of the spaces are not yet filled. None of the spaces are visible from Rt. 10, our main thoroughfare. The sign is needed to draw in customers. Until that happens, development is stalled. CVG was conceived as a village where residents could walk to stores and services and work. A greater variety and number of businesses is needed to make that a reality.
Concerns expressed by those attending the meeting:
--There is a need for an over-all marketing plan; the sign is not enough by itself.
--The ruins of the collapsed building give CVG the appearance of a run-down, abandoned, deteriorating community.
Read more --click on the following link:
http://www.chesterfieldobserver.com/news/2009-10-21/News/Chester_Village_could_get_an_electronic_message_si.html
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