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Monday, November 30, 2009

C C A Survey on Electronic Advertising Sign Proposed for Route 10 & Chester Village Drive

Chester Community Association’s
Survey on Electronic Advertising Sign Proposal for Route 10 & Chester Village Dr.:

The Association polled the membership of the Chester Community Association and received 36 responses.
--78% or 28 responses were aware of the proposal to install a 60 square foot electronic advertising sign on Route 10 between the Chester Gazebo and the railroad bridge.
--89% or 32 responses disapproved or strongly disapproved of the proposal. 61% or 22 responses strongly disapproved.
--83% or 30 responses approved or strongly approved of the current Village prohibition on electronic advertising signs.

The following responses indicate that if the sign proposal were approved, the following restrictions were viewed favorably by the respondents to improve safety:

Reduce driver overload by restricting the amount of information
on sign at any time based upon engineering principles: 83.9%, #26

Decrease the size of the sign from 60 square feet to under 32
square feet: 80.6%, #25

Restrict the use of telephone numbers, internet addresses, text
message instructions, etc.: 77.4%, #24

Visual clutter with traffic signals operations minimized: 71.0%, #22

Restrict visual effects of any kind to accompany the transition
between any two successive messages: 67.7%, #21

Place a default “off” setting if the sign fails until repairs are made: 67.7%, #21

Equip sign with sensors that measure daylight and dimmers that
can control the sign brightness to predetermined levels,
particularly for nighttime and fog conditions: 64.5%. #20

Restrict message sequencing: 61.3%, #19

Increase message display duration greater than 10 seconds: 51.6%, #16
(5 Respondents skipped this question.)

To take the survey yourself, click on the following link:
http://www.surveymonkey.com/s.aspx?sm=XDSvL5peoK10ky2A_2bwJ6nQ_3d_3d